SF Hep B Free
SF Hep B Free
Redesigning a website to link people with vital hepatitis B care and education in the SF Bay Area.
Timeline
August 2023 - November 2023
Role
Product Designer
Deliverable
Website
Overview
Overview
The Business Problem
The Business Problem
SF Hep B Free is a non-profit organization that aims to bring hepatitis B education, awareness, and care to San Francisco Bay Area communities.
They have not updated their website in 7 years. They are looking for a refresh and to increase website traffic. Additionally, their website is updated by a rotation of interns and volunteers that work with the organization for ~6 months at a time. Without a template to follow, the website lacks a sense of cohesiveness.
SF Hep B Free is a non-profit organization that aims to bring hepatitis B education, awareness, and care to San Francisco Bay Area communities.
They have not updated their website in 7 years. They are looking for a refresh and to increase website traffic. Additionally, their website is updated by a rotation of interns and volunteers that work with the organization for ~6 months at a time. Without a template to follow, the website lacks a sense of cohesiveness.
Overview
The Business Problem
SF Hep B Free is a non-profit organization that aims to bring hepatitis B education, awareness, and care to San Francisco Bay Area communities.
They have not updated their website in 7 years. They are looking for a refresh and to increase website traffic. Additionally, their website is updated by a rotation of interns and volunteers that work with the organization for ~6 months at a time. Without a template to follow, the website lacks a sense of cohesiveness.
Business Goals
Business Goals
Business Goals
Increase traffic to website
Increase traffic to website
Increase traffic to website
Link visitors to healthcare providers
Link visitors to healthcare providers
Link visitors to healthcare providers
Increase donations to grow their services
Increase donations to grow their services
Increase donations to grow their services
Increase hepatitis B education & awareness
Increase hepatitis B education & awareness
Increase hepatitis B education & awareness
Definition
Definition
The Problem Space
The Problem Space
The user journey can feel too confusing and overwhelming to even begin.
I conducted exploratory testing with the users to understand what their pain points were with the current site.
Users were unclear on what the website offered, they didn’t feel confident that the medical information provided was up-to-date, and they had trouble navigating the site to find the information they’re seeking.
The user journey can feel too confusing and overwhelming to even begin.
I conducted exploratory testing with the users to understand what their pain points were with the current site.
Users were unclear on what the website offered, they didn’t feel confident that the medical information provided was up-to-date, and they had trouble navigating the site to find the information they’re seeking.
You are hit with a long list of menu options with unfamiliar terms.
I performed an information architecture analysis. My findings were.
To better understand how users' mental models are around information hierarchy, I conducted card sorting with users.
You are hit with a long list of menu options with unfamiliar terms.
I performed an information architecture analysis. My findings were.
To better understand how users' mental models are around information hierarchy, I conducted card sorting with users.
Definition
The Problem Space
The user journey can feel too confusing and overwhelming to even begin.
I conducted exploratory testing with the users to understand what their pain points were with the current site.
Users were unclear on what the website offered, they didn’t feel confident that the medical information provided was up-to-date, and they had trouble navigating the site to find the information they’re seeking.
You are hit with a long list of menu options with unfamiliar terms.
I performed an information architecture analysis. My findings were.
To better understand how users' mental models are around information hierarchy, I conducted card sorting with users.
Design Approach
Design Approach
Design Approach
How can I build confidence and bring clarity to visitors seeking hepatitis B information and care?
How can I build confidence and bring clarity to visitors seeking hepatitis B information and care?
How can I build confidence and bring clarity to visitors seeking hepatitis B information and care?
Definition
Definition
Definition
Design Approach
Design Approach
The user journey can feel too confusing and overwhelming to even begin.
I conducted exploratory testing with the users to understand what their pain points were with the current site.
Users were unclear on what the website offered, they didn’t feel confident that the medical information provided was up-to-date, and they had trouble navigating the site to find the information they’re seeking.
The user journey can feel too confusing and overwhelming to even begin.
I conducted exploratory testing with the users to understand what their pain points were with the current site.
Users were unclear on what the website offered, they didn’t feel confident that the medical information provided was up-to-date, and they had trouble navigating the site to find the information they’re seeking.
Design Approach
The user journey can feel too confusing and overwhelming to even begin.
I conducted exploratory testing with the users to understand what their pain points were with the current site.
Users were unclear on what the website offered, they didn’t feel confident that the medical information provided was up-to-date, and they had trouble navigating the site to find the information they’re seeking.
Design Process
Design Process
How can I build confidence and bring clarity to the users?
How can I build confidence and bring clarity to the users?
Design Process
How can I build confidence and bring clarity to the users?
More Works More Works
More Works More Works
Beauregard
Beauregard
Beauregard
Beauregard
©2024 WORDPRESSRIVER
Go Back To Top
©2024 WORDPRESSRIVER
Go Back To Top
©2024 WORDPRESSRIVER
Go Back To Top
©2024 WORDPRESSRIVER
Go Back To Top